The Special K Nightmare

February 02, 2010 @ 06:21

I’ve been having nightmares lately.  Nothing to really worry about.  My subconcious leads a very full and active life, that’s all.  I am a picture thinker so dreams have always been a constant.  I find people who never remember their dreams to be a curiosity.  The last couple of nights though I’ve dreamt about deep fried catfish and giant sandwiches with double cheese and cake and cake and cake.  I’ve hit a plateau in my weight loss.  I haven’t lost any weight in about three months.  I think.  I’m not going back in to check that on past posts because I don’t want to get obsessed.  Eating disorder recovery is a damned slippery slope when you can’t give up your demon 100%.  I could live without whiskey if I were an alcoholic.  But you gotta eat.  That’s part of why I get so enraged by the people who continually feed the disease.  The beauty, fashion, and diet/weight loss industries primarily.  I have had a dislike of the Special K commercials for a long time.  Ever since the one they ran that used the phrase “studies show that women who eat breakfast weigh less”.  You see the problem with that sentence?  Weigh less.  Less than what?  I weigh less I did at my highest, but I’m still not to my healthy goal yet.  But there are so many people suffering from eating disorders, many of whom will die from the disease, that weigh less than me.  Is that your winner statistic Special K?  Lose weight until you die?  You win, you weigh less!  Here are some other statistics: 

MORTALITY RATES

  • Eating disorders have the highest mortality rate of any mental illness
  • A study by the National Association of Anorexia Nervosa and Associated Disorders reported that 5 – 10% of anorexics die within 10 years after contracting the disease; 18-20% of anorexics will be dead after 20 years and only 30 – 40% ever fully recover
  • The mortality rate associated with anorexia nervosa is 12 times higher than the death rate of ALL causes of death for females 15 – 24 years old.
  • 20% of people suffering from anorexia will prematurely die from complications related to their eating disorder, including suicide and heart problems

From : http://www.state.sc.us/dmh/anorexia/statistics.htm 

But whatever marketing company Kellogs uses has managed to top it in a way that I just can’t believe made it to the air.  Seriously, I don’t know exactly how many peole have to put a stamp of approval on an ad that costs that much money, but surely at least one person down that line raised an eyebrow.  The mom with the red robe after Christmas with the Santa butt commercial, it was funny.  But this one?  Irresponsible.  It features a woman who appears to be at a healthy weight sitting down with her daughter (way to follow through on the message there) in a child’s chair.  When she stands and it gets stuck on her behind, she immediately feels the need to diet.  Congratulations Special K, on being another contributor to the you aren’t good enough machine.  Little girls, and boys, too, thank you so very much.  I’m gonna go out and buy some more Kashi cereal today. 

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3 Responses to “The Special K Nightmare”

  1. Emily Says:

    Do you know what my New Year’s resolution was this year? I swear to everything that’s holy I am not making this up: I resolved to stop weighing myself. At all. Ever. For any reason. Even to weigh the cat. If I need to know what the cat weighs, I take him to the vet. He hates me for it, but TFB. When he makes the house payment, he can make the rules. In the meantime, his arse is going to the vet, and my arse is staying the hell off the scale.

    BTW, organic granola was $2.50 a box at Target last week, and it tastes good with vanilla yogurt and strawberries. Special K is ridiculously expensive and doesn’t taste good with anything. Screw Special K.

  2. Be the Cake! a Baking Life Blog Says:

    […] Recent Comments Shelby on Snow days…Sarah on I used to rail against my compromises. . . Sarah on I used to rail against my compromises. . . Kat on I used to rail against my compromises. . . Emily on The Special K Nightmare […]

  3. Leandro Feltus Says:

    Growing and consuming organic foods was the normal way of life for our forefathers. Most people are not aware that synthetically packaged foods (made with synthetic ingredients and chemicals to prolong the preservation process) really only came around in the mid 1900s. Today, many smart consumers have returned to this healthier practice of eating fresh and organically grown foods where the production process is devoid of non-organic pesticides, insecticides, and herbicides.

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